Business analytics case studies

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Sort By Position Name Price. Show 9 15 30 per page. However, manufacturing carbon black is complex and resource-intensive, and margins were tight. To solve this challenge, the company decided to digitize its manufacturing operations, wherever possible, with the aim of cutting costs, improving efficiency and reducing environmental impact.

To accelerate and reduce business risk during Muthukumar and Dr. Nagendra V. This case is based on the operational problem at Express Mall in Chennai, India.

Kumaresan, the Managing Director of Express Mall, was deliberating on how to improve the customer experience at the parking lots as he had been receiving complaints Written in the backdrop of consumer purchase behaviour of one of the Celerio car brands at Modern Cars Pvt. MCPLthis caselet enables an interesting discussion on how can the company arrive at an appropriate decision using Markov Chain Model. However, Sambasiva Rao Raothe GM at Supreme Retail, had to identify answers to the following questions: Could customers who had been habitually purchasing a certain brand CLS was engaged in the business of imparting vocational training, certifications and corporate education in wide range of subjects and operates learning centres at various locations in India.

Harish Menon Dr. However, Shalini wanted to know the preferences of customers Both approached two investors - Pankaj Patel Pankaj and Sanjay Saxena Sanjay to get investment for their proposed venture. Although the industry Rajesh then explored how the preference patterns i. The organization considered here is not a 'big' corporate player; neither the capabilities developed are costly.

The case also showcases how analytics can be used to solve organizational and individual problems simultaneously.

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For that an understanding of analytics is required The company MD, after much deliberation, decided to hire a Strategy and Marketing consultant to identify the reasons for the loss of market share and make theThe lengthy compliance reports they needed to generate took weeks to compile, and with so many manual steps involved, accuracy was less than optimal; often, reports had to be re-run due to errors.

The customer needed an end-to-end business analytics solution that would automatically collect and analyze a wide range of compliance metrics. Mainline leveraged its expertise with the IBM Business Analytics Software Development Kit and provided an annotations manager tool to add more context into reports and tie comments back to other data elements-for example, adding dynamic notes to explain the reasons behind skewed or outlier data during a certain quarter.

The solution eliminated the need to copy charts into Word and add associated verbiage. Mainline created a central data warehouse for all global compliance metrics with 14 sub-reports acting as one, reducing the time needed to collect data and product reports from weeks to days. Notes and charts can be produced at the same time as the report is executed.

Users can choose which reports execute and change the chart structure on the fly to subjectively focus on relevant data points. They can understand data better and with much less effort. Role-based security in IBM Business Analytics allows business leaders to view only the data they are allowed to see.

Mainline is now a trusted partner, and has been tasked with establishing an Analytics Center of Excellence. Download the PDF. For more information, call your Mainline account representative or call Mainline directly at MAIN or complete our contact us form. The reporting tool that an investment firm used for generating client statements was not meeting business requirements.

The process of generating statements was complex, since data was based not only on the asset types that people owned, but also on variables that account executives had set up governing what they wanted their customers to see.

Business analytics and AI case studies

Mainline provided a configuration utility to create a bridge between the legacy interface and IBM Business Analytics, solving the systems integration challenge. Separate reports have to come together and look like a unified document that has its own table of contents, and this required customization of IBM Business Analytics. The customer now has enhanced functionality and flexibility in producing client statements. Investment portfolio statements can be generated much faster and contain more graphical depictions and footnoting than before, making them easier for customers to interpret.

business analytics case studies

Account executives can add their own personalized annotations for customers, strengthening relationships. And because client statement generation is now entirely user driven, IT no longer needs to be involved.

With richer data and reporting comes the potential for increased sales. The customer has increased its usage of IBM Business Analytics and is now developing a self-service reporting portal that will allow clients to generate reports online at any time. Having made a strong investment in Microsoft technologies, including SharePoint and SQL Server, a financial services company wanted to continue to use these tools for document management and workflow while implementing a powerful business analytics platform.

The legacy portal that the customer was using was old and had no integration with SharePoint. Financial advisors had to locate reports in this separate system, which was often slow, and frequently they had to contact IT to resolve issues and get necessary reports. The customer needed more efficiency and interactivity in the reporting process.

Mainline drove the architecture and solutions while remaining agile, as business requirements were continually being revised. Financial advisors now have direct access to all of their reports in a unified environment. The reporting environment is more stable as well, and financial advisors now have a high level of trust in the data.

Due to integration with the SiteMinder security appliance, user credentials are passed seamlessly down to the data source, eliminating the need for users to log in multiple times.

Business Analytics for Financial Services.The companies that are most successful at marketing in both B2C and B2B are using data and research to craft hyper specific campaigns that reach out to targeted prospects with a curated message. The main use of business intelligence is to help business units, managers, top executives and other operational workers make better-informed decisions backed up with accurate data. It will ultimately help them spot new business opportunities, cut costs, or identify inefficient processes that need reengineering.

BI users analyze and present data in the form of business intelligence dashboards and reports, visualizing complex information in an easier, more approachable and comprehensible way. The responsibility to take action still lies in the hands of the executives. Ultimately, business intelligence and analytics are about much more than the technology used to gather and analyze data. The power of knowledge. Whichever the unit they impact, they can transform your organization and way to do business deeply.

Here is an overview of 6 main business intelligence benefits:. This case study about Verastel, a German telecom provider, shows the truth of this statement and how they reaped big benefits of business analytics. Verastel was doing well in their market, but was facing growing competition and price pressures that caused senior management to look for new ways to reduce customer churn rates.

They had already been using manual methods to do so, but they needed to upgrade their execution. By eliminating their outsourced call center and putting things back in house, Versatel was able to increase their customer renewal rates. Through this improved customer support, Versatel also dramatically reduced the number of complaint calls they received in general. This led to reduced call waiting times for customer support, which in turn led to increased customer satisfaction.

All these are important customer KPIs that should be measured and tracked on a regular basis to improve your service and retain your clients. McKinsey realized a case study on a fast-food chain restaurant company with thousands of outlets around the world. That company wanted to focus on its personnel and analyze deeper any data concerning their staff, to understand what drives them and what they could do to improve business performance.

After exhausting most of their traditional methods, the company was looking for other ways to improve customer experience, while at the same time tackling their high annual employee turnover, whose figure was above the average of its competitors.

The top management believed that tackling this turnover would be key in improving the customer experience and that this would lead to higher revenues. The goals were multiple: revenue growth, customer satisfaction and speed of service. They used the data collected to build a logistic-regression and unsupervised learning models, so as to determine potential relationship between drivers and outcomes. They then started to test over a hundred hypotheses, among which many that had been championed by senior managers who strongly believed in these methods after their experience.

That was a powerful experience as it confronted senior managers with evidence against what they believed was true and practiced for years. With tens of thousands of graduating alumni each year, andliving past alumni to choose from, how were they supposed to know which alums to focus their fundraising efforts on? A simple solution: business analytics. While Michigan State had been using data to make decisions in the past, once they started using a business intelligence softwarethey were able to save themselves a lot of time and headache.

The improved Director and user productivity came from not having to waste time compiling data analytics, and instead being able to spend time acting on said analytics.

The improved visibility into donor patterns came about from those very analytics, and enabled MSU to raise more money from their alumni. Other benefits of BI are summed up by the study here:.These cases, which can be inserted directly into your data analytics curriculum, offer students the opportunity to use data in important and practical ways.

Please complete the brief registration form to access the case studies. Access will be emailed to you soon after you complete the registration form.

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If you have additional questions or would like to provide feedback, email us. The goal is to divide the customer base into groups such that each group consists of similar members, and there are distinct groups that together comprise the customer database. This case study will help you understand the process of creating customer segments from a sales transaction dataset. The fields that are given to you are the quantities of various products ordered in each transaction.

This case will introduce accounting students to databases. Practicing accountants interact with data from databases whether they realize it or not, so auditors and preparers of financial statements should understand how accounting data is structured and stored. In this case, where you take the perspective of a preparer of financial statements, you will retrieve, aggregate, and report financial statement line items that are created from transaction-level data. In this case, students take the role of a new accountant who has been asked to analyze available data about the Chicago cab industry.

Students will learn to retrieve, store, and access data; explore descriptive analytics, including grouping data and visualization; deploy predictive analytics using regression; and learn storytelling from a business analytics point of view.

How to Become a Business Intelligence Analyst in 2020

The following five mini-case studies are designed to build up students' understanding of a management control system MCS and their data analytics skills in investigating MCS-related issues. These cases work well for managerial accounting classes at the upper-undergraduate or graduate level, and each takes minutes of class time. Control Tools 1.

Holding people accountable for results - "results control" 2. Identifying, selecting, hiring, promoting the right employees - "personnel control" 3. Promoting the right type of cultures and norms - "cultural control". Data Analytics Skills 1. Operationalizing a big control issue and disaggregating it to a set of specific data questions 2. Properly asking managers or employees to answer these specific questions 3.

Designing a data structure to collect archival records to answer these questions 4. Critically evaluating the meaning of the data pattern 5. Clearly communicating your results to decision makers in the organization. We have also included an Instructor's Guide to provide more detailed information about the content and objectives for the mini-case studies. An Introduction to Databases for Accountants This case will introduce accounting students to databases. Data Analysis In this case, students take the role of a new accountant who has been asked to analyze available data about the Chicago cab industry.

Mini-Case Studies The following five mini-case studies are designed to build up students' understanding of a management control system MCS and their data analytics skills in investigating MCS-related issues.

Promoting the right type of cultures and norms - "cultural control" Data Analytics Skills 1. Clearly communicating your results to decision makers in the organization We have also included an Instructor's Guide to provide more detailed information about the content and objectives for the mini-case studies.Business analytics and AI case studies has been saved. Business analytics and AI case studies has been removed. Case studies. What happens when smarter insights lead to stronger outcomes?

Organizations get ahead and stay ahead of the curve. That's exactly how we help many of the world's leading organizations. Read how these clients got there with Deloitte Analytics.

Get a deeper look at how Deloitte is helping companies harness the power to "with" to identify unique advantages through cognitive, AI, and data technologies. Cloud case studies Global insurer embraces advanced analytics to improve predictability and service Interactive gaming publisher uses analytics to transform its data model Leading beverage producer uses exploratory analytics to uncover actionable opportunities Global consumer products company uses visualization and advanced analytics to transform customer service operations Major telecom provider turns big data into actionable insights Major retailer uses analytics to improve digital shopping experience Caribbean-based food and beverage company builds analytics roadmap to improve profitability Global pharmaceutical company uses predictive analytics to reduce voluntary turnover Back to top.

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My Deloitte. Undo My Deloitte. Business analytics and AI case studies Smarter insights and stronger outcomes powered by data analytics, artificial intelligence, and automation.

business analytics case studies

Save for later. View our business analytics case studies Get a deeper look at how Deloitte is helping companies harness the power to "with" to identify unique advantages through cognitive, AI, and data technologies.

Client case studies. Explore more of our client stories Cloud case studies Global insurer embraces advanced analytics to improve predictability and service Interactive gaming publisher uses analytics to transform its data model Leading beverage producer uses exploratory analytics to uncover actionable opportunities Global consumer products company uses visualization and advanced analytics to transform customer service operations Major telecom provider turns big data into actionable insights Major retailer uses analytics to improve digital shopping experience Caribbean-based food and beverage company builds analytics roadmap to improve profitability Global pharmaceutical company uses predictive analytics to reduce voluntary turnover Back to top.

Latest news from DeloitteAI Sharing news, research, events, and more. Join the conversation.This recent shift has made an array of advanced analytics and AI-powered business intelligence services more accessible to mid-sized and small companies.

In this article, we provide five case studies that illustrate how AI and machine learning technologies are being used across industries to help drive more intelligent business decisions.

In the past few decades, insurance companies have collected vast amounts of data relevant to their business processes, customers, claims, and so on. This data can be unstructured in the form of PDFs, text documents, images, and videos, or structured, organized and curated for big data analytics.

InEmerj conducted research into the applications of machine learning in marketing with 51 different AI-focused marketing executives. Below is a graphic from our research showing the sectors that AI marketing vendors sell into most:.

business analytics case studies

In our previous report, we covered 6 use-cases for AI in business intelligence. As of now, numerous companies claim to assist business leaders in the finance domain, specifically, in aspects of their roles using AI.

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What was once the realm of science fiction, AI in business intelligence is evolving into everyday business as we know it. According to Deloitte, global healthcare spending is expected to grow annually by 4.

The report suggests this growth will be fuelled by aging, rising populations, the growth of developing markets, advances in medical treatments, and rising labor costs.

9+ Business Case Analysis Examples – PDF

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You've reached a category page only available to Emerj Plus Members. Members receive full access to Emerj's library of interviews, articles, and use-case breakdowns, and many other benefits, including:.

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Log in. The app also draws on other data sources, such as geospatial data, to determine how weather and environment may affect training. Value proposition: The UA Record app has a rating of 4. Value proposition: Real-time images of stock allowed sales reps to quickly identify performance gaps and apply corrective actions in store. Coca-Cola Amatil gained 1. Image credit: DSCallards. LinkedIn Twitter Facebook Email. Related posts 5. Dec 13, Business intelligence and analytics. Business Intelligence in Insurance — Current Applications.

Mar 11, Business Intelligence in Retail — Current Applications. Feb 25, Business Intelligence in Finance — Current Applications. Mar 14, Nov 22, Business Intelligence in Healthcare — Current Applications. Company About Emerj Contact Us.Business analytics is the process of the professional analysis of the work of the chosen business, its performance in general and in its selected spheres.

The field of research of business analytics is very broad, because the analysts collect facts about the work of the company, organize statistical data and use the information in the process of decision making and or the prediction of the further development of the firm. Obviously, analytics touches upon the performance of employees, working atmosphere and the indicators of job satisfaction and employee turnover, etc in order to define the condition of work and the mood of the human resources which can be called the heart and mind of the company.

Then, analytics pays attention to the issues on marketing evaluating the advertising company of the goods and services produced in the firm in order to understand whether it is possible to improve the situation for the better and attract more clients with the help of ads, sales, etc.

Alongside with the analysis of the definite issues related with production and marketing the experts dwell on the organization of the fair process of production and sale trying to reduce frauds and cheating during production and trying to maintain the control over the quality of production. Finally, analytics focuses on the branches which are related with production and sale, for example, logistics, resource supply and appropriate transportation of goods and services. Business analytics is the process of the profound analysis of the activity of the firm from all sides.

It is possible to observe the problem in detail and prepare a case study which would illustrate the peculiarities of the case, explain to the reader the importance and effectiveness of business analytics on practice and define its strong and weak sides. The student should collect information about the case site and then think about the solution of the problem on business analytics relying on the collected arguments and evidence. Very often young people fail to prepare their home assignments successfully just because of the lack of experience and knowledge on formatting and logical composition of the text.

One is able to complete a sensible and well-structured informative paper with the professional piece of advice received through the free example case study on business analytics found in the Internet. The student has a chance to learn something new about the research approach and organization of the text following the free sample case study on business analytics written by the smart author.

Welcome to the world of case studies that can bring you high grades! Here, at ACaseStudy. I'm Anna. Would you like to get a custom case study? How about receiving a customized one? Business Analytics Case Study. Case Study on Business Analytics: Business analytics is the process of the professional analysis of the work of the chosen business, its performance in general and in its selected spheres.

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